Valentine’s Day coming up, have you prepared your communication strategy?!
Valentine’s day coming, you’ve got your communications strategy?
Still wondering if email marketing is a good channel of communication? Email marketing is the communication channel with higher ROI (Return Of Investment).
No matter how many other forms of innovative digital marketing comes up, the email marketing remains one of the best ways to reach and engage your target audience. Email marketing power comes from your ability to provide companies of all sizes an attractive return on investment. According to a study by eMarketer, the average email marketing ROI is 122%. That is four times greater than any other marketing channel.
Have a good communication strategy via e-mail can be the difference between success and failure.
With that in mind, we at Totaldocs have selected three tips for your email marketing campaign strategy for Valentine’s day.
1. Valentine’s day? Take advantage of the context.
Can look an obvious strategy, but many marketers are still ignoring the planning of their communication strategies. If you’re communicating a product or service for Valentine’s day, use words and ideas related to the date-around the love, happiness, present and little hearts. Pass sentimental value in their campaigns and not a corporate speech and direct. Fall in love to all who receive your message.
2. Who is your customer? Choose a side on Valentine’s day
Of all ages, maybe with exception only to mothers and fathers day, Valentine’s day is what most appeals to the genre. Communication changes a lot according to the genre who directs your campaign. Therefore, when communicating, keep this in mind.
#TotaldocsTips: with Totaldocs you can create this gender differentiation in the same campaign. It’s very simple, just create a custom field column according to the genre.
3. create advantages in your communication
Email Marketing needs to be attractive to draw the attention of who receives. If your company makes shipments regularly, think about any strategy to differentiate the promotional action. Offer a discount coupon or a gift for your contact base, create a special edition of your email of offers, for example.
4. Start your communication as soon as possible
Have a pre-planning is another rule for any commemorative date, after all, be the only one of the pair not to carry this on Valentine’s day may not be so romantic, right?! If your solution is digital or is even includes delivery, ensures your sale.
Otherwise it will be hanging. Or single.
We have a template model ready for Valentine’s Day on our Totaldocs platform, take a free trial and check out some of our advantages: totaldocs.com
Creating Variable Data | Sending Email and SMS | Sending Attached Documents | Communication Workflow | Cloud Composition | Complete Reports | Storage and Retrievalhttp://blog.totaldocs.com/en/2018/06/01/comunicacao-dia-dos-namorados/http://blog.totaldocs.com/wp-content/uploads/2018/06/Dia_dos_namorados_totaldocs_valentines_day.pnghttp://blog.totaldocs.com/wp-content/uploads/2018/06/Dia_dos_namorados_totaldocs_valentines_day-150x150.pngTotaldocsattractive,campanha,communication,comunicação,Dia dos namorados,dica,dicas,e-mail marketing,email,email marketing,estratégia,gênero,online,strategy,template,tips,Valentine's,Valentine's day,vendaValentine's day coming, you've got your communications strategy? Still wondering if email marketing is a good channel of communication? Email marketing is the communication channel with higher ROI (Return Of Investment). No matter how many other forms of innovative digital marketing comes up, the email marketing remains one of the best...Totaldocs email@example.comAdministratorBlog Totaldocs